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It's So Easy: New Lottery Game And Promotions Aim To Keep It Simple

"Did I Win?," "Lotto 12-Pack" And "Play 'Em All" Make It Easy To Play

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DES MOINES, Iowa - Some say players have never had it so easy when it comes to the Iowa Lottery. That's because of three new concepts aimed at keeping it simple.

The first is the "Did I Win?" instant-scratch game, which began sales this month. The concept is simple: Players of the $1 game who find the word "yes" in the play area on their ticket win the prize shown for that game. Prizes range from $1 up to $1,000.

And on Sunday, the "Lotto 12-Pack" promotion began, giving players a one-stop way to buy tickets for a special price in all three of Iowa's big-jackpot games. Players can use the promotion to receive a discount for buying tickets all at once in Powerball with Power Play®, Mega Millions with Megaplier® and Hot Lotto® with the Sizzler. Players can choose to buy all the games for a week and receive $12 in plays for only $10, or they can bundle plays in the games at a discounted price for two, three or four weeks at a time.

Iowa Lottery CEO Terry Rich said he's had fun working on the concept of keeping things simple.

"This is for anyone who's ever said, 'That's too hard,' or 'I don't know how to play,'" Rich said. "One of these products gives you a one-word answer about whether you've won a prize and the others give you a quick way to buy tickets in all the hottest games."

The Lotto 12-Pack promotion runs through May 22. Players can get in on all the drawings for a week in Powerball with Power Play, Mega Millions with Megaplier and Hot Lotto with the Sizzler and save $2 ($12 value for $10). Players also can be covered for all the drawings in those games for two weeks ($24 value for $20), three weeks ($36 value for $30), or four weeks ($48 value for $40).

The third concept is called "Play 'Em All." It lets players cover all the Powerball options or all the Mega Ball options for a particular drawing. A player who asks for the Play 'Em All option will receive 39 plays in Powerball, one for each of the 39 Powerball numbers available. The Play 'Em All option in Mega Millions is for 46 plays, one for each of the 46 Mega Ball numbers available.

New buttons for the Lotto 12-Pack and Play 'Em All options are being added to the screens on lottery sales terminals to make things easy for retail employees selling tickets, Rich said.

"We think these new features will make things simpler for both lottery players and retailers," Rich said.