'Silver Ticket' Promotion Partners Tourism, Local Events, Attractions And Iowa Lottery
DES MOINES, Iowa - Iowans can have fun all summer long - and win cash prizes or receive discounts to many festivals, attractions and businesses - in a promotion announced Monday that partners the Iowa Tourism Office and the Iowa Lottery.
"This is the second year for a summer travel project from Tourism and the Lottery," said Nancy Landess, manager of the Iowa Tourism Office. "Last year's initiative really highlighted the entertainment possibilities in our state, especially during these tough economic times. We're going to build on that momentum this year."
This year's project is being called the "Silver Ticket Celebration" in honor of the lottery's 25th anniversary. And the lottery game that is the key to summer fun is "The Silver Ticket," a new $5 instant-scratch game that celebrates 25 years of lottery entertainment in Iowa.
Those who buy a ticket in The Silver Ticket game can win instant prizes ranging from $5 up to $25,000. And if you don't win a cash prize, there are a few different ways your ticket can be used for even more value:
"In these tough economic times, we know people are putting even more emphasis on good value than ever before, so we decided to use the statewide promotional power of the Iowa Lottery to team with the great events and offers coordinated by Iowa Tourism," said Iowa Lottery CEO Terry Rich. "This fits the bill perfectly by offering savings opportunities at destinations across the state and the chance to win prizes at local fairs and festivals."
Legislation authorizing a lottery in Iowa was signed into law on April 18, 1985, and the Iowa Lottery sold its first tickets during a kick-off celebration on Aug. 22, 1985, at the Iowa State Fair. Tourism and lottery officials returned to where it all started by announcing this summer's travel initiative on Monday at the State Fairgrounds.
Sales in The Silver Ticket game began Monday and tickets will be available statewide by Friday. The first of The Silver Ticket discount offers from businesses and attractions across the state will begin April 26. Special offers will continue to be available throughout the spring and summer to customers who present The Silver Ticket (remember to visit the Tourism Web site for more details).
A list of the 25 events that have been chosen as Silver Ticket Cash Stop contest locations is below. During each event, the lottery will hold a contest to give away prizes of $100, $150, $250 and $500 (a total of $1,000 at each event). Visitors to each event can enter the local contest with nonwinning tickets in The Silver Ticket game.
"We're offering folks another summer to get out and explore Iowa - and save money while they're doing it," Landess said.
Landess and Rich invite Iowa attractions and businesses of all types to join in the campaign by making special offers to players who present tickets in The Silver Ticket game. Some of the businesses that already are planning special offers include the Boone and Scenic Valley Railroad and Museum in Boone; Heritage Museums at Midwest Old Threshers in Mount Pleasant; King's Pointe Waterpark Resort in Storm Lake; and Dubuque River Rides in Dubuque.
Attractions and businesses that are interested in being a part of the Silver Ticket Savings campaign can contact the Iowa Tourism Office for more information. The contact information is: Iowa Tourism Office, Colleen Murphy, 515-725-3089, email@example.com.
|25 "Must-See" Silver Ticket Cash Stop locations|
|Sat., May 15||Celebrate CB, Council Bluffs|
|Sun., May 16||2nd Annual PZAZZ! Great American Grill-Off, Burlington|
|Fri., May 28||John Wayne Birthday Celebration, Winterset|
|Sat., May 29||Tivoli Fest, Elk Horn|
|Sun., May 30||Great Okoboji Wing Ding, Arnolds Park|
|Thur., June 3||My Waterloo Days, Waterloo|
|Fri., June 4||All Things Italian Festival-1st Fridays Art Walk, Fairfield|
|Sat., June 5||Iowa Arts Festival, Iowa City|
|Sat., June 12||America's River Festival, Dubuque|
|Sun., June 13||Hy-Vee Triathlon, West Des Moines|
|Fri., June 18||AMVET's June Antique Show, Walnut|
|Sat., June 19||Awesome Biker Nights, Sioux City|
|Tue., June 22||U.S. Modified Tours Series At Mineral City, Fort Dodge|
|Fri., June 25||33rd Annual Ottumwa Pro Balloon Race, Ottumwa|
|Fri., July 2||Clinton Riverboat Days, Clinton|
|Sat., July 3||Star Spangled Spectacular, Storm Lake|
|Sun., July 4||Cedar Rapids Freedom Festival, Cedar Rapids|
|Fri., July 16||Party in the Park, Charles City|
|Sat., July 17||57th Annual Black Hawk Lake Water Carnival, Lake View|
|Fri., July 23||Downtown Street Fest, Davenport|
|Sat., July 24||Lake Fest, Clear Lake|
|Sat., July 30||Iowa Speedway, Newton|
|Sun., Aug. 1||National Balloon Classic, Indianola|
|Sat., Aug. 7||Estherville Sweet Corn Days, Estherville|
|Wed., Aug. 11||50th Goodyear Knoxville Nationals, Knoxville|
|Aug. 12-22||Iowa State Fair, Des Moines|