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Resorts, Community Organization Win $1,000 Prizes In Tourism-Lottery Contest

King's Pointe, Adventureland, Greater Des Moines CVB Recognized At Tourism Conference

DES MOINES, Iowa - Two Iowa resorts and a community marketing organization received $1,000 prizes Thursday in a contest by the Iowa Lottery and Iowa Tourism Office to promote travel in Iowa this past summer.

King's Pointe Resort in Storm Lake, Adventureland amusement park and resort in Altoona, and the Greater Des Moines Convention and Visitors Bureau were presented with their prizes Thursday during the 2010 Iowa Tourism Conference in Burlington. The three organizations collected the most nonwinning tickets in the lottery's "The Silver Ticket" instant-scratch game during the summer travel season.

The Lottery released The Silver Ticket game to mark its 25th anniversary, then teamed with the Tourism Office on an initiative designed to encourage people to travel Iowa. Lottery players could use nonwinning tickets in The Silver Ticket game as entries to win cash prizes in contests the lottery held at 25 fairs and festivals across the state. Or, players could use nonwinning tickets in the game like coupons to receive discounts and special offers at participating businesses statewide.

Lottery CEO Terry Rich said the idea behind the joint project was for entities across Iowa to pull together and encourage travel, thereby giving the entire state a boost during these tough economic times.

"We used the statewide promotional power of the Iowa Lottery to team with the great events and offers coordinated by Iowa Tourism," Rich said. "The end result was additional traffic to locations statewide."

Visitors to King's Pointe and Adventureland turned in the most tickets for special discounts at those individual locations, while the promotional efforts of the Greater Des Moines Convention and Visitors Bureau resulted in businesses in its region receiving the greatest collective number tickets.

Mandy Diamond, director of sales at King's Pointe, said the Lottery-Tourism promotion resulted in her resort receiving bookings for 600 room nights.

"It was more than $200,000 in revenue," Diamond said. "This really helped our resort have a successful summer season."