Lottery Achieves Highest Monthly Sales Of Its Core Product In Its 25-Year History
DES MOINES, Iowa - Sales of the Iowa Lottery's core product hit a record level in November.
Preliminary figures show that sales of instant-scratch tickets in Iowa totaled $14.4 million in November, the highest sales total for that product category since the lottery's start. Scratch tickets were the first product introduced by the Iowa Lottery at its start in 1985, and have remained one of its top-selling items in all the years since. The November scratch-sales figure tops the previous high for the product category of $13.7 million, which had been set in March.
Scratch games accounted for 56 percent of the lottery's record sales of $256.3 million in fiscal year 2010, which ended June 30. And, scratch-game sales are helping fuel the lottery's continued strong performance in FY 2011, with first-quarter sales running ahead of 2010's pace.
"Lottery tickets remain today what they always have been: an affordable, local entertainment option for consumers," said Lottery CEO Terry Rich.
Rich said several factors have contributed to the lottery's sales success: a strong mix of games and themes; continued winners of large prizes in Iowa; popular promotions such as the lottery's current "Tech The Halls" holiday drawing that offers bonus prizes of cash and electronics; and vital lottery help for worthy causes including the Iowa Veterans Trust Fund.
"Our thanks go out to our players for helping us provide a stable, ongoing source of revenue for the programs that benefit all Iowans," Rich said.