Press Room

'Play It Again' Promotion Kicks Off Lottery's Updated VIP Club

Upgraded Players Club Is Part Of Lottery's Switch To New Statewide Gaming System

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DES MOINES, Iowa - A new promotion encourages Iowa Lottery players to 'play it again' as the lottery kicks off its updated player loyalty program.

When the lottery announced earlier this year that it was transitioning to a new statewide computerized gaming system, it noted that part of the upgrade would include the revamping of its VIP Club, the lottery's player loyalty program. The VIP Club's new website ( debuted earlier this month and lottery officials noted that the updated program would include prize drawings, special coupons and merchandise exclusive for members of the club.

The Play It Again promotion that began Monday is the first big initiative within the upgraded VIP Club. The promotion, which runs through July 10, allows lottery players to use nonwinning instant-scratch tickets as entries for the chance to win one of 46 prizes totaling $30,000.

"The lottery has had a player loyalty program since 1994, and the idea behind this latest upgrade is to offer players a lot more value for the tickets they buy," Lottery CEO Terry Rich said. "Hang onto those nonwinning tickets - they'll really help you stretch your fun."

To enter the Play It Again promotion, Iowa Lottery players must join or be a member of the newly enhanced VIP Club. On the Play It Again promotion page at the lottery's website (, they will be asked to enter their name, street address, phone number and the entry code number and serial number from a nonwinning scratch ticket. A different nonwinning scratch ticket serial number must be used for each entry.

"It's free to join our VIP Club and there also is no additional cost to 'Play It Again,'" Rich said. "We also think this can help keep Iowa beautiful by encouraging people to hang onto their tickets."

Players have until noon on July 10 to enter the promotion. A list of eligible games is available on the lottery's website. Prizes in the promotion include one top prize of $5,000, five prizes of $1,000 and 40 prizes of $500.

The promotion drawing will be held July 12 and winners' information will be posted on the lottery's website that same day. To claim their prize, winners must sign their entry ticket, attach it to a completed claim form and present it to the lottery by 4 p.m. Aug. 11.

A few requirements to keep in mind:

  • You can only enter the promotion via the lottery's website. Hand-delivered or mailed entries will not be accepted.
  • You must use your street address when entering the promotion - P.O. Box addresses will not be valid.
  • You must keep all the tickets you enter, as you'll need to present your signed ticket to the lottery to claim any prize you win.
  • You can use each ticket only once as an eligible entry.
  • And, you can enter as many times as you wish, but you can win only one cash prize.