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More Than 1 Million Entries Are The Reason: Lottery Holiday Promo Back For A Third Year (But With A Twist)

'Super Tech' Promotion Amps Up Prizes From 'Tech The Halls'

Super Tech logo

DES MOINES, Iowa - After a huge response to its holiday promotions the past two years, the Iowa Lottery has amped up its holiday promo for 2011.

The lottery's latest promotion is called "Super Tech," a take-off on its "Tech The Halls" holiday promotions from 2009 and 2010. Players made a combined total of more than 1.2 million entries in those promos for a chance to win the latest electronics or cash prizes -- numbers that blew away the previous records for online entries in Iowa Lottery promotions.

"Our holiday promotions the past couple years have tapped into exactly what people want," Lottery CEO Terry Rich said. "So we've brought the idea back this year, but we've stepped it up to include a new Super Prize level."

Super Tech offers more than 250 prizes of Sony® electronics, including six Super Prize packages worth more than $4,900 each. Entries can be made through noon Jan. 23 and the drawing is set for Jan. 24. Results will be posted on the lottery website at

"You never know, you could win the perfect present for yourself or someone on your gift list," Rich said.

To enter the promotion, Iowa Lottery players must join or already be a member of the lottery's VIP Club.

On the Super Tech promotion page on the VIP Club website at, players will be asked to enter the 10-digit entry number from the front of a non-winning holiday scratch ticket available this season in Iowa, along with the ticket number from the back. A different non-winning holiday scratch ticket must be used for each entry, and different prizes are involved for different tickets.

Here are the tickets you can enter and the prizes you can win:

  • $1 Snow Bank or Winter Bucks = chance to win one of 50 Sony® portable DVD players!
  • $2 Lucky Elves Bingo, Betty Boop™ or Santa Games Doubler = chance to win one of 50 Sony® 3D Bloggie® HD cameras!
  • $3 Merry Crossword or Sparkling Winnings = chance to win one of 50 Sony® PlayStation® 3 packages (160GB)!
  • $5 Holiday Bonus Crossword and Holiday Wishes = chance to win one of 50 Sony® Tablet™ S (16GB) prizes!
  • $10 Holiday Countdown = chance to win one of 50 Sony® BRAVIA® 32-inch HDTVs!

And, if you enter one of each of the 10 holiday scratch tickets, you'll automatically receive an entry at the Super Prize level. Each Super Prize package includes all of the following electronic prizes plus $2,000 cash: Sony® BRAVIA® 46-inch HDTV, Sony® NEX-C3 digital camera, Sony® Tablet™ S (16GB), Sony® PlayStation® 3 (160GB), Sony® 3D Blu-ray Disc™ home theater system. State taxes for the prize package also will be paid.

A few requirements to keep in mind:

  • You can only enter the promotion on the lottery's VIP Club website. Hand-delivered or mailed entries will not be accepted.
  • You can use each ticket only once as an eligible entry.
  • Players may enter up to 30 non-winning holiday scratch tickets per day.
  • And, while you can enter multiple times, you can win only one prize per category, except Super Prize winners. Super Prize winners will not be eligible for the other five prize categories.

All holiday tickets entered into the Super Tech promotion also will earn players "Points For Prizes™" points that can be used in the Iowa Lottery’s VIP Club store.