This Year's Annual Holiday Promotion One Of The Biggest Yet For The Lottery
DES MOINES, Iowa - After four straight years of record entries in its annual holiday promotions and player requests for even more second chances to win, the Iowa Lottery has blown out the number of prizes in its holiday offering this year, turning the "Gifts Galore" campaign that started Wednesday into one of its biggest yet.
A total of 310 prizes of cash and electronics valued at more than $240,000 are up for grabs in the Gifts Galore promotion. Iowa Lottery players can enter the promotion using nonwinning tickets from the nine holiday-themed instant-scratch games that the lottery is issuing in October and November. Six of the games hit the market Wednesday to coincide with the promotion's start and three more will follow on Nov. 6.
"Over the past four years, our players have pushed the total entries in our holiday campaigns to a higher and higher record," Lottery CEO Terry Rich said. "We're having fun just watching the results and we think our players are sure to like what's in store this year. With hundreds of prizes on the line, we'll see lots of happy winners just in time for the holidays."
Gifts Galore offers ten cash prizes of $10,000 each and 300 prizes of Sony® electronics.
Each prize level in the promotion has a corresponding scratch game for entry. For example, nonwinning tickets in the $1 "Winter Riches" game can be used as entries into the drawing for 75 gift cards of $400 redeemable at www.sony.com, while nonwinning tickets in the $10 "Snow Globe Tripler" game can be used as entries into the drawing for the ten cash prizes of $10,000.
To enter the promotion, Iowa Lottery players must join or already be members of the lottery's free VIP Club. Entries can be made through noon Jan. 13 and the promotion's drawings are set for Jan. 15.
On the Gifts Galore page at www.ialotteryvip.com, players will be asked to enter the 10-digit entry number from the front of a nonwinning holiday scratch ticket available this season in Iowa, along with the ticket number from the back. Here are the tickets you can enter and the prizes you could win:
State and federal taxes for the prize packages also will be paid. Complete rules are available on the lottery website at www.ialottery.com and drawing results also will be posted there.
A few requirements to keep in mind:
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