Popularity of Tech-Based Promotion Continues For Iowa Lottery Players
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DES MOINES, Iowa - The Iowa Lottery's holiday promotion that just concluded set records again as players flooded their VIP Club accounts with entries into "Super Tech."
On Tuesday, the lottery held drawings in its Super Tech promotion to determine the winners of the electronics prizes offered. The original version of the Tech The Halls concept in 2009 had set records for the lottery. More than 405,000 entries were received in that promotion, the most entries the lottery had ever received in a single web-based promotion since it began offering them in November 2001.
The second time Tech the Halls was offered, the lottery saw yet another record, receiving 844,000 entries in 2010. But this year's version of the lottery's techie promotion, called Super Tech, set the bar even higher with more than 2.1 million entries.
"This just shows us how popular technology-based products are in our world today," said Iowa Lottery CEO Terry Rich. "We're glad to see our players were so excited about the Sony® electronics and Super Prizes offered in Super Tech."
Players entered their non-winning holiday-themed scratch tickets in the promotion for a chance to win one of 250 Sony® electronics prizes or one of six Super Prize packages. Each prize package included: Sony® BRAVIA® 46-inch HDTV, Sony® NEX-C3 digital camera, Sony® Tablet™ S (16GB), Sony® PlayStation® 3 (160GB), Sony® 3D Blu-ray Disc™ home theater system and $2,000 cash. State taxes for the prize package also will be paid.
The six lucky Super Prize winners were required to enter one of each of the Lottery's 10 holiday tickets offered during the 2011-2012 holiday season. The Super Prize winners are:
Super Prize winners have until 4 p.m. CST on Feb. 24 to claim their prizes. Players can find all of the winners' names selected in the promotion drawing by visiting the Lottery's website at www.ialottery.com.