Lottery & Tourism Partner With TV Star Mike Wolfe For 'Mike's Picks' Game and Promotion
DES MOINES, Iowa - The Iowa man who's made a name for himself as an expert collectibles picker is teaming up with the Iowa Lottery and Iowa Tourism for a new game and promotion.
State and local officials joined Mike Wolfe on Thursday at his Antique Archaeology© store in the historic Mississippi River community of LeClaire to announce the "Mike's Picks" instant-scratch game with cash prizes of up to $50,000 and a promotion by the same name offering trip packages and Iowa products as prizes.
"I tell people all the time that I've got the best job in the world, traveling the country and finding amazing things," Wolfe said. "This new lottery game and promotion give me another way to share that experience - there's the magic of winning a cash prize or the chance to win a cool trip and some awesome Iowa stuff."
The $5 Mike's Picks scratch game began sales Thursday. Tickets in the game feature the television personality's image and the rooster-emblazoned logo from his Antique Archaeology stores in Nashville, Tenn., and LeClaire. Lottery players try to win a prize by matching any of "Your Numbers" to any "Mike's Winning Picks" numbers in the play area on each ticket. Those who find a rooster symbol win double the prize shown.
Those who don't win a cash prize can enter their nonwinning tickets from the game into the Mike's Picks promotion for a chance to win a trip to Nashville or LeClaire and products from Iowa companies.
"This project with Mike gives us the chance to crank up the fun with one of Iowa's favorite sons," said Iowa Lottery CEO Terry Rich. "We get to highlight travel opportunities and some of our state's best products."
To enter the Play It Again™ promotion, Iowa Lottery players must join or already be members of the lottery's free VIP Club. Entries can be made from noon Friday through noon on June 30 and the promotion's drawings are set for July 1.
On the promotion page at www.ialottery.com, players will be asked to enter the 10-digit entry number from the front of a nonwinning Mike's Picks ticket along with the ticket number from the back. They'll then have to answer a "Mike's Weekly Iowa Pick" question about some of Wolfe's favorite companies in the state. Players' answers will enter them into a drawing for prizes at three different levels:
State and federal withholding for the prize packages also will be paid as applicable. Complete rules are available on the lottery website at www.ialottery.com and drawing results also will be posted there.
Shawna Lode, Iowa Tourism manager, said the Mike's Picks project comes at a perfect time.
"Spring's arrival has us all thinking about getting out and about," she said. "We're showcasing some of the best that Iowa has to offer at the perfect time for us all to enjoy."
A few requirements to keep in mind: