Retailers

Retailer Licensing Information

The Iowa Lottery's sales network is more than 2,500 retailers strong. Lottery tickets bring customers into those locations and create excitement when players win! In addition, retailers receive a valuable revenue stream from the commissions for selling lottery tickets.

How to Become an Iowa Lottery Retailer

For those interested in becoming a lottery retailer, a lottery license is required. Receive an application form by contacting a "Regional Sales Office".

Retailers obtaining a lottery license start by first selling scratch or pull-tab tickets. Once those sales have grown high enough, the lottery then considers placing a lotto machine at the retailer location. A number of factors determine whether or not a particular retailer location will be profitable enough to cover the costs of the expensive equipment required.

Benefits

Retail-industry surveys have repeatedly shown that lottery tickets are a leading reason customers visit retail locations. Those same surveys also have shown that a majority of lottery customers buy something else while they're at the retail location. Lottery products create excitement and give your customers the chance to win great prizes.

Costs

A $25 fee must be paid to the Iowa Lottery and submitted along with your application form.