The Iowa Lottery's sales network is more than 2,500 retailers strong. Lottery tickets bring customers into those locations and create excitement when players win! In addition, retailers receive a valuable revenue stream from the commissions for selling lottery tickets.
For those interested in becoming a lottery retailer, a lottery license is required. Receive an application form by contacting a "Regional Sales Office".
Retailers obtaining a lottery license start by first selling scratch or pull-tab tickets. Once those sales have grown high enough, the lottery then considers placing a lotto machine at the retailer location. A number of factors determine whether or not a particular retailer location will be profitable enough to cover the costs of the expensive equipment required.
Retail-industry surveys have repeatedly shown that lottery tickets are a leading reason customers visit retail locations. Those same surveys also have shown that a majority of lottery customers buy something else while they're at the retail location. Lottery products create excitement and give your customers the chance to win great prizes.
A $25 fee must be paid to the Iowa Lottery and submitted along with your application form.