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When it comes to winning the lottery, it’s easy to get excited about a life-changing jackpot.

But what about the $20 pull tab prize that prompts you to pick up the lunch tab? Or the $200 payout you use to treat yourself to a blowout? What about that breathless pause as you begin revealing the first prize on a scratch ticket?

These are all the moments that make someone a WIN-ionaire. Because being “rich” isn’t just about commas in a bank account. It’s the feeling that comes from playing—and winning—your way. It’s about turning anticipation into excitement, and prizes into stories you’ll tell for a lifetime.

You might not win enough cash to be wealthy forever, but for that moment, you feel confident, carefree and just a little bit like a baller. And that feeling? That’s what being a WIN-ionaire is all about.

That’s why we say no matter what, where or how you play, you can be a WIN-ionaire with the Iowa Lottery.