COME ON DOWN!
You’re the next VIP Club member with a chance to win up to $50,000 CASH from the Iowa Lottery, or a chance to play the GAME SHOW EXPERIENCE
(the “GSE Event”)! Winners will get the opportunity to participate as a Contestant in the GSE Event together with Contestants from other
participating lottery jurisdictions. The GSE Event will consist of rounds themed from classic game shows such as THE PRICE IS RIGHT, FAMILY FEUD,
and PRESS YOUR LUCK for a chance to win a share of total potential cash prizes up to $10 million!
Not only that, winners in the GAME SHOW EXPERIENCE Trip Prize will get to be a part of the LIVE studio audience for a taping of THE PRICE IS
RIGHT TV game show. You’ll get to watch some classic games being played, cheer on your fellow audience members and see that big wheel spin! You
may even hear your favorite Ohio host say “you’re the next contestant!”
You don’t need to guess how much a blender is worth to play just yet – all you have to do to participate in this Play It Again® promotion is
enter nonwinning THE PRICE IS RIGHT™ scratch tickets into your account for a second chance to win!
Win up to $50,000!
Enter your eligible nonwinning scratch tickets in your IA Lottery VIP Club™ account and you could be one of 16 winners of your share of $250,000!
GAME SHOW EXPERIENCE Trip Prize
Trip Prize includes:
- Five (5) day, four (4) night stay
- Round-trip coach airfare from any U.S. international airport to Los Angeles, CA
- Ground transfers from airport to hotel and other hosted events where applicable, including a planned group excursion
- One (1) double occupancy hotel room
- $2,500 spending money
- Admission to Exclusive Welcome Reception
- See a taping of the THE PRICE IS RIGHT TV game show
- Chance to win a share of total potential cash prizes up to $10 million in the GAME SHOW EXPERIENCE Event (see Rules for details)
Draw Structure
| Entry Period |
Drawing
Date |
Prizes |
No. of
Winners |
10:00 a.m.
June 15
thru 9:59 a.m.
Aug. 25, 2026^
|
Aug. 26, 2026 |
$50,000 |
1 |
| $20,000 |
5 |
| $10,000 |
10 |
10:00 a.m.
June 15
thru 9:59 a.m.
Oct. 14, 2026
|
Oct. 15, 2026 |
GAME SHOW EXPERIENCE Trip Prize |
2 |
^THE PRICE IS RIGHT™ ticket entries not selected as a winner in the August 26 drawing for a cash prize will be eligible and automatically roll
into the GAME SHOW EXPERIENCE Trip Prize drawing on October 15.
Winner names will be posted when available on our website and mobile app after each drawing.
Questions about how to enter or other promotion details?
See our GAME SHOW EXPERIENCE FAQs.
Official Rules
GAME SHOW EXPERIENCE RulesPDF.
NOTE: Adobe Acrobat Reader is required to view PDF documents.
Not a VIP Club Member?
Join the Iowa Lottery VIP Club today and register to win for prizes of all kinds, including cash, experiences and merchandise.
THE PRICE IS RIGHT: ®/© FremantleMedia Netherlands B.V. 2026
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